Liv's Business Cards

Had the chance to help out a friend and fellow creative... Liv Fowler is a photographer (predominantly headshots, but branching for greater things!) from London in Leeds. She asked me to do her business card design for her with a simplistic and quick new identity that she can be easily recognised from.

Reflecting her personality and fashion sense, a very quirky orange was used.
She wanted to reflect her traditional photography background, whilst still satisfying the more modern, digital side too. This was the justification behind the use of serif typefaces - for the main logotype I made use of Mermaid Bold, a reasonably bold serif typeface with tons of character. For the smaller print Harriet Text Regular provided the legibility and clarity..