Motion Design

I kept pushing this new passion for illustration & it became very clear to me how these modern illustrations were becoming so adaptable into this new wave of motion graphics in industry - for adverts on the television, billboards, social media. 

Through my development in After Effects I would love to see how I can start pushing these skills even further, alongside my growing illustration style to really push the boundaries of my work and the ideas that I'm having. 

Through Behance I was becoming familiar with works from the likes of Tom Haugomat and studio called Laundry. 
They worked with AirBnB and Uber putting this illustration/animation style back on the map for me.

This kind of French illustration style moves so fluidly with its attention-grabbing colours and intelligent transitions between scenes.

The style for this uber really fits the forward-thinking/futuristic mindsets of uber and how they are brand which doesn’t stop pushing boundaries.

Looking through these projects lead to me spending endless hours on AE - watching tutorials to up my skills and learn the basic principles of animation.

Click on the picture below which links to an interesting article I read to help kickstart my development, it was shared to me on twitter by a friend who graduated in motion designer a few years back. It's titled 'Creating Usability with Motion: The UX in Motion Manifesto' and comes with some pretty useful gifs throughout the article to help reinforce what its talking about. It was actually a really valuable article to read regarding experience design that be communicated through different motions and stimuli.

"After over fifteen years studying motion in user interfaces, I have come to the conclusion that there are 12 specific opportunities to support usability in your UX projects using motion.

I call these opportunities ‘The 12 Principles of UX in Motion,’ and they can be stacked and combined synergistically in a myriad of innovative ways.

I’ve broken the manifesto into 5 parts:

1. Addressing the topic of UI Animation — it’s not what you think
2. Realtime vs non-realtime interactions
3. Four ways that motion supports usability
4. Principles, Techniques, Properties and Values
5. The 12 Principles of UX in Motion"