DesignersWhoDj.

DesignersWhoDj.

16 / 03 / 16

"DesignersWhoDj." is a concept collective that I am going to try and turn into reality, starting in Leeds. With the focus on my two greatest passions, Graphic Design and Djing, it aims to link various creatives together across industries in order to celebrate and feature both our design work and music. I hope it will grow into a large group of people keeping up to date with the group, inspiring collaborations for album art to event poster design, etc!

I aim to produce a logo/logotype for the collective, build an online identity on various social medias such as instagram and facebook, and then also produce an introductionary 001 CD copy.

The identity will be in-sync with the themes of my personal identity in the sense of typeface choices and colour schemes, however I will invert the use of the 2 colours to provide some contrast. I want them to both make up my whole module and be consistent throughout so people can recognise and link DesignersWhoDj with me as a designer.

I started with some initial guidelines for the logo and developed some sketches to generate ideas. These were inspired by some imagery found aswell.. 

I realised the below 3-dimensional structure of having two D's obtruding out of the main stems on the H could work quite well on a W aswell.. DWD, DesignersWhoDj...

I liked the feeling these logos portray, the symbol reflects a collective/group of people and their 'brotherhood'/'guild' well. I could invision it on a shield or less extreme, an t-shirt perhaps.

I sketched out an example below inspired by the concept used in the Defected in the House Label. The visualities of including a vinyl record was a clever way to communicate the D in the title... Don't want to be too similar though 

So this idea generation lead to me moving my 3 strongest concepts into CAD and experimenting with how it could look.