The module is split into 3 sections:
- Brief 01 - A creative strategy - Collect, categorise and reflect on a body of investigative research, creative references and responses to set tasks in the form of your PPP blog. You should make regular posts to your blog that demonstrate an increasingly individual/independent exploration of Illustration, the broader creative industries and general visual culture.
Produce and present a 10 minute Powerpoint/pdf or similar presentation that reflects on your experience & response to the PPP and Responsive modules. You should aim to understand who you are as a learner and an illustrator as well as how the things you have experienced over the past nine months have affected your current aims and ambitions.
- Brief 02 - A creative report - contact a practitioner to produce a report based on their creative journey & how they got to where they are today. Through a one-off interview arranged at College.
- Brief 03 - Life's a pitch - working in small mixed groups, we'll develop a pitch that will promote the work of each individual in the group in a engaging way. Could be an exhibition, a publication, or digital form, or a combination of various approaches?
From our first in-studio session I learnt that actually next year we don't get set briefs, but will rely on ourselves to go out and find our own briefs. This can include:
- Live Competition Briefs
- Briefs off design studios we are contact with
- Briefs through the college, e.g. for the union
- Briefs off a personal client (can include payment!)
This stresses to me why we need to start building these relationships within industry and start getting involved in the real world! I'm going to look into a possible placement in a studio over Easter to better my industry knowledge and links.
To kickstart this years workflow I've been asked to analyse what I struggled with last year (from my end of year presentation) and then also initial concerns I have this year, and then how I can get over these hurdles this year..
I looked back to my end of year presentation for PPP and I noticed how I stated I felt out of my depth at the beginning of the year but then as I started to become inducted within more and more of the college's facilities my confidence rose alongside my actual knowledge of terminologies within graphic design aswell. This year I have tried to take that as a consideration and already began getting inducted into even more refined/advanced processes which will be reflected within my current practise 504. For example, I attended a foiling and flocking induction which introduces me to the use of the heat press machines on-site which offer endless possibilities of experimentation; also an embossing/debossing induction was partnered with this to help develop my ideas for the 504 publication and how I can make use of both processes on the front cover. Last year I did gain some experience with letterpress, and even more so with screen-printing, which are both fundamental processes to be comfortable with in graphic design. This year is about taking these processes even further with my practise. This first project I am working on for the A-Z Type In Context Publication is really encouraging me to do this extra experimentation to broaden my knowledge, I have acquired my own personal screen this year to help push it even further.
A big weakness of mine last year was staying on top of my blogging. This year I did start a bit hesitant but now I am back in my flow and I feel like I will stay at this good pace. It's just those initial posts and forming a design process to follow that is systematic with the project.
Looking back at the actual structure and form of my presentation last year and the type that I used it is clear how I was very influenced by that clean sans serif modernist design. I talked a lot at the end of the presentation about how my travels over the summer will inspire me and open me up in different ways that I look forward to, and see how my practise develops after being immersed in different cultures and lifestyles once I'm back in Leeds. I do feel much more open and attracted to the more luxurious serif type design and the high-end style which goes hand in hand with this. This has influenced me into looking into processes such as foiling on the hard-back coffee-table cover designs, similar to those of one of my favourite design studios face (as reference on the Studio Practise section labelled OUGD504).
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