I produced the presentation, the slide layout restricted to my personal details at the top, with my logo at the bottom - both centred. This keeps the slides feeling professional yet not retracting from the content. Kept to only using individual images, aiding text, gifs.
- Keeps the audience engaged and stimulated with what I am talking about.
- …to really see how much I had changed and developed as a designer.
- In my presentation I touched on something in-particular which we all know and hate
- Somethings do never change!
- Said it last year, will say it again
have matured now - so it is more of a part of my routine and process
- This swiss, minimal sans serif design style which I was slightly obsessed with
- Still can appreciate the style but I knew this year I had to branch out and look at new styles and approaches
- e.g. actually using serifs and exploring the traditional!
- Predominantly you can reference the dance music industry - the design for events and I was really getting involved with my DJing.
- But the DJing died out, my focus is on design as a broader term
- Still a passion but I’m trying not to narrow myself down.
- I will always be drawn to it as it is a culture so close to my heart growing up, and it does always find a way of subtly integrating into my practise!
- Linking this to responsive this would have mainly been for S7 this year
- I was excited to do some vinyl art but it got cancelled this year:(
- I was excited to do some vinyl art but it got cancelled this year:(
1. Penguin - book cover design
- As you can see, they aim to tackle young suicide
- design which make a difference for someone
- WIP as the deadline is 1st May
- The 1st 2 briefs have really opened my eyes to my love of Illustration today - Insta
- I was never any good at Illustrator so this approach to the project really pushed me to build those skills.
My Final Penguin response elicits this
- really played with how I could develop my own vectorised, illustration style
- with strict colour palettes and sharp, eye catching edges
- Tried to be intelligent with my design, with how it spreads round the book cover/spine
- Same styled response for the colouring book - had to elicit what felt calming to me.
- The 1st 2 briefs have really opened my eyes to my love of Illustration today - Insta
- I was never any good at Illustrator so this approach to the project really pushed me to build those skills.
- really played with how I could develop my own vectorised, illustration style
- with strict colour palettes and sharp, eye catching edges
- beach scene, in partnership with the trippy repeat patterns
- With the strict but bold colour palettes which felt almost retro/vintage-inspired
- Quite pastel-y, adaptable to book cover design
- Ofcourse I kept pushing this new passion & discovered how it is adaptable into this new wave of motion graphics in industry.
(Airbnb Gif by Laundry)
- The kind of French illustration style moves so fluidly with its attention-grabbing colours
- Was fascinated by work by the likes of Thomas Haugomat and a studio called Laundry (whos work this is)- they worked with airbnb and uber putting this illustration/animation style back on the map for me.
- the style for this uber really fits the forward-thinking/futuristic mindsets of uber and how they are brand which doesn’t stop pushing boundaries.
- This lead to me spending endless hours on AE and watching tutorials to up my skills
- Gifs of the little cyclist characters for interactivity - loading screens
- Some traditional American style moving Tattoos
- Touch on how this was a collaboration project - group was perfect, identified our roles, I got to act as the animator and develop my practise as initially stated!
- The most influential talk I’ve attended this year was defos Glug.
- Saw the likes of..
- But it was were I was chatting with other creatives I realised if anyone wanted to see my work it was nowhere near collated or ready to impress
- needed to work on this sharp identity for myself (already had personal identity sorted)
- but needed to have all my projects mocked up in one place for easy access.
- To help integrate myself into the industry abit more I re-did my twitter
- then spent a lot of time (especially when in Berlin) to snazz up my behance
and since I have received a lot of positive feedback and I’ve been able to efficiently send out the URL to people I’ve been in contact with.
- IT PUT the fire back in my belly as I now felt confident I could represent myself as a designer, not just a student.
- Chatted to a winner for the DW comp last year - really useful insight into judges and my approach
- sent out my motion work to Hungry Sandwich Club to try get some feedback
- Things were finally feeling real! (gif)
- Wana say it was this confidence that pushed me to progress with a studio in Leeds called Vapour
- was lucky enough to sit and observe their designer to client relationship approach - cool guys, very chilled
..The alchemist (in Bham)
- design for the menu and they did all the illustrations
- app design (interest of mine)
- But what really caught my attention was the extensive works they’ve done within the dance music industry!
- Worked with London Warehouse Events, Safehouse and House of Bestival
- perfect for me, I go to all these events so would love to design for them too!
- did my interview with them Monday and went through all my work and got feedback which was awesome
- really get along with all the dudes there so PLACEMENT START OF SUMMER?
- FINGERS CROSSED! (gif)
- not to say this is for definite, so I will definitely keep looking all around!!
- Going back to my own work though and how I want to branch out. (groot gif)
I’ve done a fair bit of different client work
- involving some business card design for friends
- some identity work and business cards for a creative agency
- I did some event identity work for some friends back home for the launch of their techno night at Rainbow.
- designed the collateral including posters, banners, etc
- But my experience working with these guys did become quite problematic and I had to stick up for myself and my practise to get paid in the end
- As prioritised in the initial briefing, the inspiration for this poster came directly from the genre - dark, minimal techno.
- They were very keen on my marbling experiments but when it came to payment they were undermining the role of a graphic designer and the value of the original work I had produced.
- MY first bad experience quickly realised how if I was to be taken seriously, I needed to approach every client based project with a much more professional viewpoint which is communicated in the most appropriate way with the client.
- speaks for itself
- I learnt my lesson for when working on my next project with a new independent clothes company coming to the West Midlands.
- They wanted their basic visual identity and some mockups for use on caps and other merch
- much nicer experience of working in a client based scenario
- I learnt my lesson - put all my conditions out on the table at the beginning, and frequently communicated over social media messaging with lots more options available for them to choose from allowing them to feel in control and satisfied.
- Saw the likes of..
- But it was were I was chatting with other creatives I realised if anyone wanted to see my work it was nowhere near collated or ready to impress
- needed to work on this sharp identity for myself (already had personal identity sorted)
- but needed to have all my projects mocked up in one place for easy access.
- To help integrate myself into the industry abit more I re-did my twitter
- then spent a lot of time (especially when in Berlin) to snazz up my behance
- IT PUT the fire back in my belly as I now felt confident I could represent myself as a designer, not just a student.
- Chatted to a winner for the DW comp last year - really useful insight into judges and my approach
- sent out my motion work to Hungry Sandwich Club to try get some feedback
- Wana say it was this confidence that pushed me to progress with a studio in Leeds called Vapour
- was lucky enough to sit and observe their designer to client relationship approach - cool guys, very chilled
- they have a dog in the studio which is an awesome touch - very welcoming, breaks the ice.
- Their clients include Nike,
- design for the menu and they did all the illustrations
- Worked with London Warehouse Events, Safehouse and House of Bestival
- perfect for me, I go to all these events so would love to design for them too!
- really get along with all the dudes there so PLACEMENT START OF SUMMER?
- FINGERS CROSSED! (gif)
- not to say this is for definite, so I will definitely keep looking all around!!
I’ve done a fair bit of different client work
- designed the collateral including posters, banners, etc
- But my experience working with these guys did become quite problematic and I had to stick up for myself and my practise to get paid in the end
- As prioritised in the initial briefing, the inspiration for this poster came directly from the genre - dark, minimal techno.
- They were very keen on my marbling experiments but when it came to payment they were undermining the role of a graphic designer and the value of the original work I had produced.
- MY first bad experience quickly realised how if I was to be taken seriously, I needed to approach every client based project with a much more professional viewpoint which is communicated in the most appropriate way with the client.
- They wanted their basic visual identity and some mockups for use on caps and other merch
- I learnt my lesson - put all my conditions out on the table at the beginning, and frequently communicated over social media messaging with lots more options available for them to choose from allowing them to feel in control and satisfied.
- I still gave my creative critical opinion when needed and they were able to much more openly discuss their ideas with me and help develop the overall concept.
- I thoroughly enjoyed working with them
more work possibly coming soon in collaboration with these guys.
- Cheers to me!
- Looking to the future...
- Trying to scope it in a little bit
- Still just want to try out as much as I can and see where after graduation may take me
- Going to Thailand over Summer to refresh the palette again
Evaluation/ Feedback
- Compliments on the clean and simplistic layout, "was subtle, the negative space enhanced the interactive gifs and other images you used as visual aids"
- My pace was quick to fit it all in yet this kept people awake and engaged! - it felt more considered, and apparently drew the audience in allowing enough time for them to process what was onscreen and then have something fresh to look at alongside what I was talking about.
- There were some jokes in there to go with the witty gifs, they went down reasonably well - I love gifs and do see them as a great way of injecting a bit of humour and popular culture which people can relate to in their.
- People were impressed with the freelance work I'd done and how they were presented in the mockups - had a discussion after with a coursemate who was interested in how I went about charging for the work I'd done - considering if they're close friends/family, etc
- Was asked if there were not any other replies from the people I'd messaged? - John was interested as to why the Hungry Sandwich Club lads hadn't got back to me yet considering I'm from LCA! - will just have to keep trying - he recommends I get myself onto LinkedIn over summer
Overall, I ended up quite enjoying the presentation. It gave me the chance to again reflect on the year I'd had and how I've actually come on so far from last year with my developed passions and focuses within my practise. I feel so much more confident with my presentation techniques and just with talking infront of a group in general (for crits, etc) . I feel through considering aspects of my approach such as tone of voice, it has allowed me to develop how I communicate my ideas/thoughts to people in a way which is most effective for designer and client - this was reinforced through my experiences and lessons already learnt at Vapour.
- I thoroughly enjoyed working with them
more work possibly coming soon in collaboration with these guys.
- Still just want to try out as much as I can and see where after graduation may take me
Evaluation/ Feedback
- Compliments on the clean and simplistic layout, "was subtle, the negative space enhanced the interactive gifs and other images you used as visual aids"
- My pace was quick to fit it all in yet this kept people awake and engaged! - it felt more considered, and apparently drew the audience in allowing enough time for them to process what was onscreen and then have something fresh to look at alongside what I was talking about.
- There were some jokes in there to go with the witty gifs, they went down reasonably well - I love gifs and do see them as a great way of injecting a bit of humour and popular culture which people can relate to in their.
- People were impressed with the freelance work I'd done and how they were presented in the mockups - had a discussion after with a coursemate who was interested in how I went about charging for the work I'd done - considering if they're close friends/family, etc
- Was asked if there were not any other replies from the people I'd messaged? - John was interested as to why the Hungry Sandwich Club lads hadn't got back to me yet considering I'm from LCA! - will just have to keep trying - he recommends I get myself onto LinkedIn over summer
Overall, I ended up quite enjoying the presentation. It gave me the chance to again reflect on the year I'd had and how I've actually come on so far from last year with my developed passions and focuses within my practise. I feel so much more confident with my presentation techniques and just with talking infront of a group in general (for crits, etc) . I feel through considering aspects of my approach such as tone of voice, it has allowed me to develop how I communicate my ideas/thoughts to people in a way which is most effective for designer and client - this was reinforced through my experiences and lessons already learnt at Vapour.
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